Darren Hardy Foreword
Special Message from Darren Hardy Understanding, inspiring, and empowering entrepreneurs are the big ideas that get me out of bed in the morning. They drive my commitments as a publisher, author, speaker, and mentor. Th e thrill of sitting down with a phenomenally successful entrepreneur and learning what makes that person tick; the ability to share those insights with men and women who are just starting out (or moving up) in business; the opportunity to put my lifetime of experience in business to good use as a reference for the next guy—those are the experiences that shape me, shape my magazine SUCCESS, and shape my books and speeches.
Pete Gilfillan and I share a deep-seated and genuine enthusiasm for championing the aspiring entrepreneur. We’ve both known, maybe all our lives, that being self-directed and self-employed has a magic to it. Deep down, I think we all know that magic is out there waiting for us to capture it.
Lately, at my every opportunity—starting with my new book Th e Entrepreneur Roller Coaster and extending to pretty much anyone who will listen—I like to talk about time. Specifically, about this time, right now, when the rules for going into business are changing dramatically every single day. We stand at a unique moment in business history, a moment when technology has made it possible for anyone to reach out and connect with the world,with the public, and with the customer, in ways that weren’t even dreamed of a decade ago. Or even a year ago.
What does it mean for aspiring entrepreneurs and for the legions of corporate workers who’ve been dreaming of going into business for themselves? It means this is the moment to make that happen. Decades from now, those who made the most of this window of opportunity will be looking back fondly, remembering how they found the courage to take a chance and jump on that Entrepreneur Roller Coaster at just the right time.
So what’s the first step a man or woman has to take to catch the coaster? In my experience, the first—and hardest—is over-coming the crippling fear of stepping into the unknown. Th e easiest way to get over that fear? Read. Ask questions. Acquire the knowledge that gives you confidence in the choices you’re about to make. Learn what that entrepreneur coaster ride is all about so you can hop on—thrilled and terrified, yes, but ready for the ride of a lifetime.
In HIRE YOURSELF, Pete Gilfillan has authored a book that shares an insider’s knowledge and experience in making smart, informed choices in franchise investment. Pete speaks directly to the intelligent, hard-working men and women who might benefit most from taking a chance right now. At a time when corporate America seems less and less appreciative of loyalty and long-term service, Pete encourages readers to bet on themselves, to leverage their hard-earned skills, savings, and work ethics to their best advantage. HIRE YOURSELF is a roadmap to the possibilities of thinking outside the traditional career box.
In the first pages of this book, Pete Gilfillan credits me with saying something that gave him a metaphorical push to tackle an issue that matters to him: the issue of middle-aged corporate execs who find themselves laid off , downsized, pushed into retirement or burnt out—and yet never consider the option of entrepreneur-ship. And Pete really did tackle his topic, rolling up his sleeves and digging in to research, write and publish his message of creating career independence through franchise investment. I’m honored to have played a small part in encouraging him to bring this book to life.
In The Compound Effect, I wrote, “You make your choices, and then your choices make you.†It’s a quote that often comes back to me, from readers who’ve taken it to heart and made a life change, big or small. And it’s a quote that Pete Gilfillan exemplifies to its best advantage. He chose the less-travelled path of entrepreneurship. He chose to take a chance to better life for his family. He chose to work tirelessly to make a success of his business. And he chose to build a whole new career centered around helping others like him find their way to entrepreneurial success. Pete made his choices, and then his choices made him. Th e result is an enthusiastic, ethical, self-made man with an enthusiastic, ethical, and truly valuable book to share.
If you’re looking for a guide that explains not just the fundamentals of franchising, but the ins and outs of choosing and investing in one with a stellar concept, a reliable business system, and a commitment to successful franchisees, you’ll find a wealth of information in HIRE YOURSELF. You’ll find dependable facts, unique perspectives, and valuable insights into the potential of proven systems. You’ll find a wealth of what-to-do and what-NOT-to-do tips. And you’ll find it all written in the refreshingly direct and positive voice Pete brings to everything he says and does.
Pete Gilfillan is living proof of the success that can be achieved when you HIRE YOURSELF.
What They’re All Saying
“Now is the best time to become an entrepreneur and franchise ownership makes it easier. If you want to be your own boss and live life on your terms you must read, study, and follow the path laid out in HIRE YOURSELF. It is clear Pete Gilfillan is on a mission to help people take control of their destiny through franchise business ownership.”
– AMIT Y. KLEINBERGER
Chief Executive Officer, Menchies
“HIRE YOURSELF takes you by the hand and leads you from the initial stages of an idea about franchising to a successful investment and stellar startup. Pete provides real stories that you can relate to of others that have followed a similar path with practical resources to guide you through the entire process. A must read for anyone considering franchise ownership!”
– BORIS KATSNELSON
President, SpeedPro Imaging
“Pete Gilfillan makes a compelling case for exercising your option to HIRE YOURSELF. With up-to-date facts and statistics, he reminds us of a new truth in industry: Loyalty isn’t what it used to be! The days of the employer based career are fading, and in its wake is a new career model that allows smart, ambitious, talented, middle-aged executives seeking a new path to control their own destiny through business/ franchise ownership.”
– KURT LANDWEHR
Vice President, Franchise Development, Regis Corporation
“With its direct, engaging tone and ‘these-are-the-real-facts’ approach, HIRE YOURSELF makes a compelling case for the benefits of franchising and being an entrepreneur. Pete Gilfillan provides a unique perspective about the business model that seems perfectly poised to expand in nearly every industry.”
– ROCCO FLORENTINO
President and CEO, Benetrends Financial
“For the right person who finds the right franchise concept, entrepreneurship is an amazing journey to success. In HIRE YOURSELF Pete Gilfillan shows you the steps to find the right franchise opportunity that will transform your unique talents into entrepreneurial success; to make a better life for you and your family.”
– RICK CROSSLAND
Owner, A Player Advantage
“Pete Gilfillan has written a smart, savvy, eminently reliable step-by-step guide to choosing the right franchise for you. HIRE YOURSELF is loaded with great advice from the first page to the last.”
– BOB MCQUILLAN
Vice President, Franchise Development,
Hand & Stone Massage and Facial Spa
“If you believe that owning your own franchised business is in your blood, first get a head start by reading HIRE YOURSELF. It offers solid, real world advice on making the very best choice for your goals and lifestyle.”
– DOUG SCHADLE
CEO, Rhino 7 Franchising
“If you had opportunity to read only one book before investing in a franchise business, I would strongly recommend you read HIRE YOURSELF. Pete Gilfillan takes you on an exciting journey to not only learn if franchise ownership is right for you but how best to finance and structure your venture for long-term success.”
– GEOFF SEIBER
CEO, FranFund, Inc.
“HIRE YOURSELF is a fantastic resource for anyone who’s feeling fed up or burned out with the corporate world. Pete Gilfillan makes a compelling case for taking one giant leap into entrepreneurship to cure what ails you.”
– KIM DALY
Senior Consultant, FranChoice
“I got my start in franchising as a client of the process that Pete uses to match people with the right franchise concept. Having gone through this process myself, I can tell you that he has covered everything you need to know in evaluating and succeeding in a franchise business. If you are ready to take control of your destiny, HIRE YOURSELF needs to be the next book you read!”
– RANDY CROSS
President of the Franchisor,
Fish Window Cleaning and a franchise owner with Fish
“HIRE YOURSELF gives newcomers and experienced entrepreneurs alike an astute and insightful look at each step in the process of franchise investment. The step-by-step process that Pete has outlined is like getting the expert CliffsNotes to the hard learned lessons of not just starting a franchise, but also what you need to know before beginning any business venture! I wish that a decade and a half ago someone would have handed me HIRE YOURSELF as I would have entered into the world of being an entrepreneur and franchisor with the knowledge base needed to be years ahead of where I started from. HIRE YOURSELF will be a must read for all of our new franchise locations and should be for anyone contemplating being their own boss.”
– DAWNYEL SMINK
President, Canyon Lands Insurance/ CLI Select Agencies
“The knowledge and insight Pete Gilfillan delivers can help transform anyone’s hard work for someone else into a dream-come-true franchise of their own. With the know-how in HIRE YOURSELF, get ready to design your own destiny.”
– P. ALLAN YOUNG JR.
CEO & Co-Founder, ShelfGenie Franchise Systems
“When we think of entrepreneurship, we tend to get caught up in a traditional path, starting a business from scratch. HIRE YOURSELF illustrates that exploring the world of franchise ownership may finally be the answer to the often asked question, ‘How do I realize my dreams and goals of a successful career?’ Be surprised as you learn the realities of controlling your own destiny with the best kept secret, franchise ownership.”
– NICKI ANDERSON
President/CEO, Naperville Area Chamber of Commerce
“Starting your own business can be intimidating and lonely. HIRE YOURSELF makes you feel like you’ve got a stand-up guy who knows the process inside and out in your corner, offering equal measures of reassurance and good advice. Before you consider your next business opportunity, you should read and learn from this excellent resource.”
– DON MARKS
Chief Executive Offi cer, POP-A-Lock and Temperature Pro
“HIRE YOURSELF offers a thoughtful and affirmative look at the potential of franchising for those who’ve had their fi ll of corporate politics, job insecurity, and an ever-dwindling appreciation of the corporate loyalty that was once a linchpin of the executive career. He makes a compelling case for entrepreneurship that most need, given the intense struggle which exists between a person’s Dragon (F.E.A.R.) and the dream that started the prospective franchisee out on their adventure to begin with.”
– MARK A. TIT COMB, II
Sr. VP of Franchise Recruitment, CertaPro Painters
“Pete Gilfillan has ‘walked this road’…And, this book leverages his experience to help others honestly assess their purpose for work and to make an informed choice that will best serve them and their family.”
– WES KIMES
Vice President, Executive Services,
Right Management Chicago, IL
“You have the choice to either work toward your goals or someone else’s so why not be your own boss. HIRE YOURSELF is THE best tool you can have when taking that step in your franchise investment.”
– ROBERT HUDGENS
Entrepreneur, success coach and self-made millionaire
“HIRE YOURSELF looks at franchising as a means to an end—a bridge from corporate dependence to self-sufficiency.”
– DAN FIELDS
Senior Vice President, FocalPoint Coaching
“HIRE YOURSELF doesn’t put you on the road being a successful franchise owner—it puts you on the Autobahn in a Ferrari! Pete Gilfillan’s revolutionary book has taken the guesswork out of owning a thriving business.”
– JEFF HERR
CEO / President, St. Gregory Development Group
“Pete Gilfillan’s passion to make a difference in other’s life is demonstrated in HIRE YOURSELF. He shares his personal journey and insights on how to transition from being employee to becoming an entrepreneur. If you are tired of working for a boss or unsatisfied in your current job, then you need to read HIRE YOURSELF.”
– JOHN HENNESSY
President, Hennessy’s Riverview Ford
“HIRE YOURSELF is an absolutely, positively must-read guide to getting into franchising and making it work.”
– DENNIS CAR TER, PT, MPT
Physical Therapist and Clinic Director,
ATI Naperville South