- Chapter 1: The Changing Shape of Career Success
- Chapter 2: Do You Have What It Takes To Succeed as a Franchisee?
- Chapter 3: 3,000 Concepts and Counting: How Franchising Works
- Chapter 4: Know What You Want: Goals and Strengths
- Chapter 5: Meeting Your March: The Right Concept and Business Systems
- Chapter 6: Finding “The One”:Investigating the Top Franchise Concepts for You
- Chapter 7: Can You Afford It? Capitalizing Your Investment
- Chapter 8: Four Foundations of Franchise Success