Once you get past any anxieties about franchise investment, it’s time to do an honest self-assessment about whether you’re suited for owning a franchise.   What do you need to succeed? I spent 17 years working at the Ford Motor Company, and as part of our process there we evaluated potential dealer candidates using four… Read more »


When you find a number of franchise opportunities that are attractive in terms of both concept and business systems, then you can turn your attention to other factors that add to or take away from their appeal.   There are five points of franchise information that can help you narrow down your search; ideally, after… Read more »


I’m always amazed at the tremendous ingenuity franchisors show in coming up with new ways to implement the franchise business model and make it profitable.   For example, look at the Massage Envy concept.   This franchisor took a traditional small business and created a win/win model that provides value to everyone involved.   Customers… Read more »



At every successive stage of choosing a franchise, you’ll get a closer look at how each operates.   In the early stages, when you’re reading up, googling like mad, and/or working with a franchise consultant to narrow a field of thousands of possibilities down to a few to investigate in depth, you’re looking for two… Read more »


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